Customer Data Platform (CDP) Consulting and Integration

At Defused Data, we understand the transformative power of customer data. Especially when it’s merged automatically, coming from all kinds of sources forming unified customer profiles.

As your CDP consultants, we’ll help you put your data to use, make more data-informed decisions, and provide real-time personalization to your customers for more impactful marketing campaigns, in-app personalization, and product recommendations.

Whether you're looking to optimize your current CDP setup or define and deploy new use cases based on your first-party data, our vast experience integrating CDPs, DMPs, and other marketing technologies will ensure the project's success.

Our CDP services

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• Implementation: We’ll help you with your solution design and CDP implementation.
• Setup audits: We’ll audit your current CDP setup, align it with your business goals, create thorough documentation, and provide strategic recommendations.
• Data unification and management: We’ll help you unify all your data sources to create holistic customer profiles. We’ll optimize your processes to ensure that the data is collected, organized, activated, and governed appropriately.
• CDP and marketing platforms integration: We will support you with data-driven automation and optimization of your existing marketing campaigns and processes. We'll also define and deploy new use cases based on your first-party data via integration of CDPs, DMPs and other martech technologies.
• Audience segmentation and activation: We’ll help you develop audience segments and devise data enrichment strategies for more impactful marketing campaigns across multiple channels.
• Personalization and customer engagement: We'll help you implement real-time personalization using detailed customer profiles, to enhance customer engagement and your marketing ROI through tailored user experiences.
• Analytics and reporting: We'll help you deliver comprehensive reporting and insights on customer data and profile performance, enabling a deeper understanding of your audience.
• Technical support and troubleshooting: We'll help you address technical issues related to latency, customer identification, and integration, ensuring smooth operation. Our team also provides ongoing maintenance and support for Customer Data Platforms to keep your systems running optimally.‍
• Training and team enablement: We'll conduct training sessions for your in-house teams to ensure the adoption and effective use of CDPs.