SERVICES
Marketing Attribution Modeling

Marketing attribution modeling

Are you struggling to understand which of your marketing channels truly drive your business’ growth?

Our marketing attribution modeling services are crafted to reveal the true impact of each element in your media path. We move beyond outdated last-click models that overlook vital channels in the customer journey. Unlike the built-in, opaque models in tools like Google Analytics and Google Ads, our solutions offer transparent, customizable insights.

Empower your marketing strategy with precise data on how each channel contributes to your success. Imagine the confidence of knowing exactly where to allocate your budget for maximum ROI, leading to more efficient and effective campaigns.

Ready to gain clarity on your marketing investments? Schedule your no-obligation consultation today and start optimizing your media strategy with our expert attribution modeling.

Our approach

01

We are ready to deploy in less than 72 hours.

02

We are joining your team, supporting you from within your organization instead of acting as an external agency.

03

We come with a proven framework supporting you on each step of your data-driven journey: collection, analysis, activation.

Our marketing attribution services

  • Multi-touch attribution modeling: We’ll develop tailored models to analyze the influence of each marketing touchpoint on a customer’s decision-making process, helping you forecast future outcomes and allocate marketing budgets more effectively.
  • Custom attribution solutions: Depending on your unique business goals, industry specifics, and customer journey complexities we can create customized attribution models that’ll fit your needs.
  • Data integration and preparation: We’ll help you prepare and integrate your data from various marketing channels and platforms to ensure it is ready for accurate attribution analysis.
  • Data-driven targeting optimization: We’ll ensure your ad platforms only get the conversion they actually deserve, to make them work in your, not their favor.
  • Training and support: We can train and provide ongoing support to ensure your team can effectively use and understand the attribution models and data.

Email

We'd be happy to answer any of your questions via email.
contact@defuseddata.com

Schedule a consultation

Got a challenge or a project you'd like to discuss? Schedule your free no obligation consultation today.
Schedule your free consultation
TECHNOLOGY PARTNERS

We’ve partnered with the best technology providers

CERTIFIED PARTNER
CERTIFIED PARTNER
Tealium Logotype
CERTIFIED PARTNER
Piwik Pro Logotype
Hightouch Logotype
CERTIFIED PARTNER
CERTIFIED PARTNER
Avo Logotype
CERTIFIED PARTNER
Iterable Logotype
CERTIFIED PARTNER
Google Analytics
Google Cloud
Adobe Logotype
Amplitude Logotype
AWS Logotype
Azure Logotype
Segment Logotype

Not seeing your marketing platform here? Schedule a call anyway! With combined 30+ years of expertise, there’s a good chance we’ve worked with it.

Ready to start defusing?

We thrive on our customers' successes. Let us help you succeed
in a truly data-driven way.

Ready to start defusing?

We thrive on our customers' successes. Let us help you succeed
in a truly data-driven way.