Media mix modeling

Unlock the full potential of your marketing investments with our advanced media mix modeling services. 

We eliminate the guesswork from marketing decisions, helping you understand the true impact of your media activities on sales and brand value. Our expert team integrates data from various sources, develops customized econometric models, and runs simulations to forecast sales and optimize your media spend for maximum ROI.

In addition to media data, our models can incorporate non-media factors such as macroeconomic indicators, pricing strategies, competitive actions, and even seasonality, providing a holistic view of the forces driving your business performance

We provide detailed reporting and visualization to transform complex data into clear, actionable insights. Our consulting and strategy development services offer tailored recommendations, while our training and support ensure your team can sustain these practices independently.

Ready to maximize the ROI of your media investments and drive business success? Schedule your no-obligation consultation today and discover how our media mix modeling services can transform your marketing strategy.

• Data integration: We’ll combine data from various sources, such as sales, advertising, and promotions, and integrate it into a unified system for seamless analysis.
• Model development: We create customized econometric models using advanced statistical techniques to understand the impact of all your marketing channels on your business outcomes.
• Simulations and scenario planning: We’ll run simulations to test potential marketing strategies and predict the future outcomes, allowing you to forecast sales and market share under different scenarios and better understand the impact of changes in marketing mix elements.
• Optimization of marketing spend: We identify the most effective allocation of your marketing budget, recommending optimal spend across various channels to maximize ROI.
• Performance measurement: Our experts evaluate the effectiveness of your marketing campaigns, measuring ROI for various activities to ensure you get the best results from your investments
• Scenario planning: We’ll develop different scenarios to test potential marketing strategies and analyze the impact of changes in marketing mix elements, allowing you to make informed decisions.
• Reporting and visualization: We’ll create detailed reports with actionable insights and visualize data through dashboards and charts, making complex information easy to understand.
• Consulting and strategy development: Based on model insights, we provide strategic recommendations and assist in the development of data-driven marketing strategies tailored to your business needs.‍
• Training and support: We offer training sessions on marketing mix modeling techniques and provide ongoing support and updates on model performance, ensuring your team can sustain these practices independently.